Stories From Experts About the Impact of Digital Life
These are called God Terms, a terminology cluster invented by Kenneth Burke designed to inspire positive feelings of moral value within us. Rhetorical words or sentence structures can be used to elevate your marketing in an inspiring way. You could even jump on events (birthdays, New Year's). In general, the idea of newness or starting with a blank slate will drive purchase behavior within your copy. Imagination is at the core of any good storytelling, and storytelling powers great marketing. Gore-Tex shows us a story of their product, making it easy to imagine how purchasing the product leads to this lifestyle. Can you burn fat by laughing? Researchers have determined that just 15 minutes of laughter a day can help you burn between 10 and 40 calories, depending on your weight and how intense your laughter is. According to the MCET, simulated laughter can capture the positive benefits of spontaneous laughter—but without using any humor at all. This is distinctly unli...